Privacy Policy
Last updated: 04/10/2023
This Privacy Policy explains how Biofire Technologies Inc. and its subsidiaries and affiliated companies (“Biofire,” “we,” or “us”) collect, use, and disclose information about you. This Privacy Policy applies when you visit or interact with our website(s) located at https://*.biofire.io/ and https://*.smartgun.com/ (our “Website”).
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
CONTENTS
- Collection of Information
- Use of Information
- Sharing of Information
- Analytics
- Transfer of Information to the United States and Other Countries
- Your Choices
- Children’s Privacy
- Contact Us
COLLECTION OF INFORMATION
Information You Provide to Us
We collect information you provide directly to us. For example, you share information directly with us when you send us a message through our Website or email us. The types of personal information we may collect include your first and last name, email address, and any other information you choose to provide. Further, in connection with purchasing any products or participating in any product related programs, we may collect information related to such transaction, including your cell phone number, birth date, billing and shipping address, and credit card information.
Information We Collect Automatically When You Interact with Us
When you visit our Website, we automatically collect certain information, including:
Activity Information: We collect information about your activity on our Website, such as the pages you viewed, the time spent on those pages, your movement on the Website, the time and date of your visit, links you clicked, and the page you visited before navigating to our Website.
Device and Usage Information: We collect information about how you access our Website, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type.
Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use tracking technologies, such as cookies, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Website and your experience, see which areas and features of our Website are popular, and count visits. For more information about cookies and how to disable them, see the Your Choices section below.
Information We Derive: We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.
USE OF INFORMATION
We use the information we collect to provide, maintain, and improve the Website and provide information about Biofire and our products. We also use the information we collect to:
Personalize and improve your experience on our Website;
Send you technical notices, security alerts, and support and administrative messages;
Respond to your comments and questions and provide customer service;
Communicate with you about products, services, and events offered by Biofire and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
Monitor and analyze trends, usage, and activities in connection with our Website;
Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Biofire and others;
Debug to identify and repair errors in our Website;
Comply with our legal and financial obligations;
In the case that you provide us with your information related to the purchase of Biofire products or participation in other Biofire programs, we will use your information to create a customer account on Biofire’s internal systems, complete the purchase transaction or deposit transaction, confirm your eligibility to purchase Biofire products and participate in any sale related programs, and contact you regarding your purchase and Biofire products; and
Carry out any other purpose described to you at the time the information was collected.
SHARING OF INFORMATION
We share personal information in the following circumstances or as otherwise described in this Privacy Policy, however, we will never share your biometric data:
We share personal information with vendors, service providers, and consultants that need access to personal information in order to perform services for us, such as companies that assist us with web hosting.
We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
We may share personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Biofire, our users, the public, or others.
We share personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
We may share personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
Personal information may be shared between and among Biofire and our current and future parents, affiliates, and subsidiaries, and other companies under common control and ownership.
We may share your personal information with third-parties in order to create your account, or complete any product purchase or deposit transactions.
We share personal information with your consent or at your direction.
We also share aggregated or de-identified information that cannot reasonably be used to identify you.
ANALYTICS
We allow others to provide analytics services. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Website and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, and links clicked. This information may be used by Biofire and others to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.
Some aspects of our Website may use Google Analytics to analyze traffic. You can find out more information about Google Analytics cookies by visiting https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.
To opt out of Google Analytics relating to your use of our Website, you can download and install the browser plugin available by visiting https://tools.google.com/dlpage/gaoptout?hl=en.
TRANSFER OF INFORMATION TO THE UNITED STATES AND OTHER COUNTRIES
Biofire is headquartered in the United States, and may have operations and service providers in the United States and other countries. Therefore, we and our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.
OUR DO NOT TRACK POLICY
Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our Website is not currently set up to respond to those signals.
YOUR CHOICES
Cookies
We use cookies and similar tracking technologies to track the activity on our Website and hold certain information. Below are some examples of cookies we use:
Session Cookies: We use Session Cookies to operate our Website.
Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
Security Cookies: We use Security Cookies for security purposes.
Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Website.
Communications Preferences
You may opt out of receiving promotional emails from Biofire by following the instructions in those communications or by emailing us at [email protected] If you opt out, we may still send you non-promotional emails, such as those about any ongoing business relations.
AGE OF INTENDED AUDIENCE
Our Website and Biofire products are intended for general audiences OVER THE AGE OF 21. Biofire does not intentionally collect personal information from individuals under the age of 21 years. If we become aware that anyone under the age of 21 has provided us with personal information, we take steps to delete such personal information without undue delay.
CONTACT US
If you have any questions about this Privacy Policy, please contact us at [email protected]
